Before we start, I think it's worth mentioning that as I type this copy (the night before my video launch), four amazing entrepreneurs have already signed up for A Course About Copy. Two are doctors. Three have already worked with me one-on-one. ALL signed up before I even had a pseudo-sales page or "Teacher's Pet" offer to show.

This course is inspired by, created for, and dedicated to you if...  1. You've got something delightfully valuable to share with the world, but when it comes to writing about it, you're:

* Stuck at the starting line (draft mode). * Overwhelmed by all the possible (wildly creative or totally strategic) ways you could approach it. * Sliiiightly embarrassed by how awkward you feel when you read what you've written out loud. (No way you're clicking "Publish" on that one.)

2. You don't want to hire a copywriter to write everything FOR you at this point because you:

* Realize that becoming a more confident, effective communicator is absolutely necessary to reach who you want to reach. * Don't want to pay thousands of dollars to wait for someone to write or update a page, offer, or opt-in you may want to tweak (or totally change) a month from now. * Know your audience wants to hear from YOU. Not a (lovely + talented) pro who's really good at sounding like you.

3. You're a generally optimistic, hard-working entrepreneur who values smart, authentic communication and thinks it'd be fun to learn from (and WITH!) a word nerd like me.

Four weeks. Eight lessons. Eight calls. I'll make the videos as streamlined as possible because you're BUSY, and getting your message right (and written) is IMPORTANT. No need to drag it out.

If you tune in and do the work, you'll have a site filled with copy you actually want people to read byMarch 17th. Yeah buddy.

Week One | February 17 – February 23

Lesson 1: Writing for Dream Clients: Get crystal-clear on what you really want to communicate (and why).

Lesson 2: Wordrobe Essentials: Nail the basic must-haves and prep for a tropical brainstorm like no other.

Week Two | February 24 – March 2

Lesson 3: The One Sentence: Describe your mission in ONE glorious (multi-purpose!) sentence.

Lesson 4: Home Page Hospitality: Inspire your newest visitors to click around + stay a while.

Week Three  | March 3 – March 9

Lesson 5: The About Page Recipe: Make a dreamy first impression in five simple steps.

Lesson 6: Blog Like You Mean It: Tricks to make (great) content creation more FUN.

Week Four  | March 10 – March 16

Lesson 7: Work with Me (No, really.): Write a sales page that makes SENSE and CENTS. (Lots of them.)

Lesson 8: Best of the Rest: Spice up your contact, resources, giving back, media, and opt-in pages.

Private membership site. I was going to wait for the evergreen version to set up a totally new site, but hey. Why not do it right from the start? A few days before class starts, you'll receive your very own secure login, and we'll have the course content all in one spot. (You'll also get instant access to the evergreen content and any updates as soon as they're ready!)  Multimedia content. Each lesson will include a video (with full video, slides, and audio available for download), PDFs to guide your homeworrrk :), and highly encouraged discussion questions to chat about in the...  Facebook group. Look. I love Facebook. (It's how my first 90+ clients found me, after all.) And my private "Island of Dream Clients" group has been a hugely valuable asset to the folks I've worked with one-on-one. The A Course About Copy community will be a great place to share progress, seek constructive feedback, and help each other out. NOTE: This won't be a place to tag me for specific 1/1 feedback, although I'll pop in as much as possible (especially during this live round).

Lifetime access. By "lifetime" I mean "for the indefinite future." Years. (And I'll give you plenty of advance notice before taking anything down.) I have some really fun ideas up my sleeve to keep this baby fresh over the months and years to come. I'm a serial tweaker, so rest assured that the value of this course will only increase (figuratively and literally) with time. Another reason why now is a great time to join the party!

Dripped content. Just for the maiden voyage, I plan to "release" the lessons on Mondays and Wednesdays. Since the fun of this live round is that we're writing our sites together (YES - myself included! New brand pants debut this spring), I'll drip these lessons to help us avoid overwhelm. That gives you a full day to listen, do your homework, and figure out smart Qs for office hours. NOTE: The evergreen version will be set up for free-for-all instant access. Self control not included.

Live Q&A calls. THIS IS MY ZONE!  My dream clients happily paid $499 an hour for personalized communication styling in Fall 2013. When you join me for this first run of ACAC, you'll have EIGHT opportunities (on Tuesdays and Thursdays) to let me hop into a Google doc and help you with YOUR actual copy. I absolutely LOVE digging in and helping you work out how your dream clients think. These calls are going to be electric (and recorded, posted to the lesson page, and emailed so everyone can benefit, of course).

Guaranteed early access. I'll officially open the cart  on February 4th. On Valentine's Day I'll close it up til the evergreen version is ready to launch. If you KNOW you want the content but you don't know if the timing will work for the live run, you can a) go ahead and join now so you can at least be a lookiloo when you DO find time and reference it later, or b) wait patiently for the evergreen launch. SO Important: I do NOT want this to be a source of course remorse for you. Would stink to know that ACAC is collecting dust on your digi-shelf. It's not going anywhere, so please register when you're really ready to play write.

A two-payment option. I'll offer single- and two-pay options for this live round, but I'm pretty sure I'll only offer a single-payment option moving forward. I know that's not the norm, but that's how I've been paid for over 200 private sessions, and it works. (With this two-pay option, you'll be all paid up by the end of the live course. ) When future payments aren't lingering, we can show up fully and exchange value in a beautiful, synchronized, super-balanced kind of way.  (To be clear: I'm not against payment plans or credit. I'm just more comfortable leaving the role of creditor to Visa and MasterCard!) Wanted to give you a heads up now so if you KNOW you want to be part of this live first round, you can do what you need to do to make it happen.

Cool points, social proof, and other fun perks. I have a strong feeling that this course will have hundreds of members by the end of this year. This FIRST, most intimate group will be extra-special to me, and to shaping the evergreen content for future members! I want to assure you: This content isn't "beta" - it's the ultimate collection of processes and "recipes"  I refined in over 200 hours of one-on-one sessions in 2013 (plus nearly 2,000 hours of teaching communication at the college level before that). What I'll share is EFFECTIVE. That said, I am a total tweaker by nature and want to make sure the evergreen version is as fantastic as possible. As a founding member, your feedback will play a key role in that. Plus, as a happy student, you may even see your beautiful face and growing business featured in future blog posts and/or launch pages ;)

Let's talk dinero. Here's what you need to know:

I appreciate decisiveness. And the folks who benefit the most from this live round will be the ACTION TAKERS who are all in and ready to write their sites (with some friendly guidance, of course).  That's why I'm happy to offer TWO bonus Q&A calls for early birds who sign up now, before the cart officially opens. Because let's be honest. If you're confident and READY enough to sign up now, you WANT those extra calls. (And I want you ON them!)  We'll have one progress check midway through the live run and one more wrap-up call the week after it's over. (Spring break party, anyone?)

Will send you exact call details when the time gets closer, but for now all you need to know is you get extra special TLC for being a teacher's pet :)  (Yet another) NOTE: I do have an ideal "class" number in mind for these bonus calls, and four spots are already taken. I have literally no idea how many folks will sign up today, but this offer may turn back into a pumpkin sooner than expected. I'll let you know if and when that happens, but if you know you want in, now's a great time to sign up. 

So that's everything.

If you want to master your own unique brand of smart, authentic communication without hiring someone else to figure that out FOR you, you're my people. If you heart what you see and you're ready to secure Teacher's Pet Status, click below to make it official. I'll send the digi-confetti (+ add you to the FB group) just as soon as I can.

I wholeheartedly believe that if you’re willing to put in the work, A Course About Copy is going to help you write your site, attract your dream clients, and enjoy the process.

I feel so strongly about what I'm sharing in course that if it truly does NOT help you write your site (and you want a refund), you can send me your completed workbook by 11:59p CST on March 16th (the last day of our live run), and I’ll refund 100% of your investment.

Good news for both of us: I don’t see that happening.

If you’ve read to this point and you’re excited by what you see, you’re GOING to get some good words on the page through this course. (And if you don’t, I’d feel weird keeping your money.)

So that’s that.

If testimonials are your cup of tea....check out my "Happy Clients" page for about 60 of 'em. There are two dozen more that haven't been added yet, and here are a few more: